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MKT 438

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MKT 438 Complete Course MKT 438 Week 1 DQ 1 MKT 438 Week 1 DQ 2 MKT 438 Week 1 DQ 3 MKT 438 Week 1 Individual Assignment Defining Public Relation Paper MKT 438 Week 2 DQ 1 M..
   
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MKT 438 Final Exam ..
   
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MKT 438 Week 1 DQ 1   Should a company be concerned with public opinion? Why or why not? ..
   
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MKT 438 Week 1 DQ 2 Which PR communication tool do you feel is the most effective? Why? ..
   
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MKT 438 Week 1 DQ 3 What role does PR play in your organization? Explain your answer. ..
   
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MKT 438 Week 1 Individual Assignment Defining Public Relation Paper Resources: University Library, Internet   Write a 700- to 1,050-word paper in which you define PR. Include in yo..
   
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MKT 438 Week 2 DQ 1 What are some positive and negative aspects of publicity? ..
   
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MKT 438 Week 2 DQ 2 At what stage of the PR campaign should evaluation occur? Explain your answer.  What are three types of evaluation techniques used in PR? What are examples of each..
   
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MKT 438 Week 2 DQ 3 How would PR research impact a PR team?  Give an example. ..
   
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MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper Resources: University Library, Internet, and the Virtual Organizations can be found on the student website at htt..
   
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MKT 438 Week 3 DQ 1 What PR tools are critical in building long-term relationships an organization's publics? What are the advantages and disadvantages of these tools? ..
   
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MKT 438 Week 3 DQ 2 What is your organization's relationship with the local, regional, national, and global media? How does it impact your organization's PR coverage? ..
   
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MKT 438 Week 3 DQ 3 How critical is the internal communications process in PR? Explain. ..
   
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MKT 438 Week 3 Individual Assignment Functions of Public Relation Paper Write a 1,050- to 1,400-word paper in which you complete the following: • Explain the organizational and societal..
   
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MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper Write a 1,250- to 2,000-word paper in which you recommend strategies to build media relations and generate publicity for ..
   
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MKT 438 Week 4 DQ 1 Why is it important to integrate anticipated crisis responses in an organization's proactive PR planning? ..
   
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MKT 438 Week 4 DQ 2 What potential effects can a crisis have on an organization? Explain your answer. ..
   
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MKT 438 Week 4 DQ 3 Read the case on the Exxon Valdex.  What do you see as the top PR problems from this case and what would you do differently if you were in the PR department? ..
   
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MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis Select one of the following case studies located in The Practice of Public Relations or a case study assigned or..
   
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MKT 438 Week 4 Team Assignment Public Relation Campaign Progress Report Presentation Prepare a 5- to 7-minute oral Progress Report Presentation accompanied by 8 to 10 Microsoft® PowerPoint® sli..
   
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MKT 438 Week 5 DQ 1 How has technology impacted the dissemination of information to global publics? ..
   
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MKT 438 Week 5 DQ 2 How can the power of PR influence and change your point of view? Is this ethical? ..
   
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MKT 438 Week 5 DQ 3 How has globalization, technology, and diversity affected PR in the past five years?  ..
   
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MKT 438 Week 5 Final Exam Questions ..
   
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MKT 438 Week 5 Team Assignment Final Paper and Presentation Write a 3,750- to 4,500-word paper integrating revised versions of your previous Learning Team Assignments. Include the following ele..