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MKT 498

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MKT 498 Complete Course MKT 498 Week 1 DQ 1 MKT 498 Week 1 DQ 2 MKT 498 Week 1 DQ 3 MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper MKT 498 ..
   
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MKT 498 Week 1 DQ 1 What is integrated marketing?  What is the value of integrated marketing in today’s business environment? How is integrated marketing different from traditional..
   
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MKT 498 Week 1 DQ 2 What are the "non-quantifiable" tools in marketing? How can these tools be evaluated? What is the value of using these tools? How can you justify the use of non-quantifiable..
   
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MKT 498 Week 1 DQ 3 What are the different types of tools available for businesses to conduct marketing analyses? How are the outcomes different? How are the different tools for marketing analy..
   
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MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper Write a 700- to 1,050-word paper in which you describe the purpose and value of integrated marketing. In you..
   
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MKT 498 Week 2 DQ 1 Why is it important to have a unique competitive advantage (often called a unique selling proposition, or USP)? Is a competitive advantage perceived or real? Why is it i..
   
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MKT 498 Week 2 DQ 2 What is a target market? How do you segment a market to identify a target market? What is the value of identifying the optimal target market for a product or service?  ..
   
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MKT 498 Week 2 DQ 3 How does demographic and geographic data collection differ from psychographic and life cycle data collection? What is the value of each? Provide examples.  ..
   
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MKT 498 Week 2 DQ 4 What assessment tools might a business use to determine what your competition is doing? How do you collect data on the competition? Provide examples.  What assessme..
   
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MKT 498 Week 2 DQ 5 What is the value and purpose of a marketing positioning statement? How does the assessment affect the development of the marketing position? How often should the marketing ..
   
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MKT 498 Week 2 DQ 6 Why is product life cycle important? What changes should occur in advertising, sales, and promotion at the various stages of the product life cycle? Provide exampl..
   
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MKT 498 Week 2 Individual Assignment Marketing Analysis Tools Table Complete the Marketing Analysis Tools Table which is posted in the Course Materials Forum. This table lists the various tools..
   
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MKT 498 Week 3 DQ 1 What are some of the current trends influencing the effectiveness of advertising? What effect does emerging technology have on advertising? What are the changes in consumer ..
   
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MKT 498 Week 3 DQ 2 Identify a current and innovative advertising campaign you have observed recently. What are the characteristics of the campaign? Why is it innovative? ..
   
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MKT 498 Week 3 DQ 3 What is CPM? Why is CPM important? What are some of the differences between “total cost of CPM” and “advertisement versus the CPM rate”?  ..
   
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MKT 498 Week 3 DQ 4 Why is important for a business to consider alternative marketing tactics when developing an integrated marketing communication (IMC) campaign? What are some of the strength..
   
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MKT 498 Week 4 DQ 1 What is the relationship between a target market and selecting a distribution channel? How do the changes in the target market affect the design of the distribution channel?..
   
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MKT 498 Week 4 DQ 2 What decisions go into selecting a distribution channel? What decisions go into selecting new distribution channels? What is the difference between a vertical and a horizont..
   
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MKT 498 Week 4 DQ 3 What effect has e-commerce had on traditional brick-and-mortar business? Provide at least two examples and explain the effects. How can a business determine what proportion ..
   
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MKT 498 Week 4 DQ 4 What is a value-added network? What are the advantages and disadvantages of selecting value-added networks? How does the distribution change with the different stages of the..
   
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MKT 498 Week 4 Individual Assignment Alternative Marketing Options Paper Write a 700- to 1,050-word paper in which you identify one marketing option from each category below which would be real..
   
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MKT 498 Week 4 Team Assignment Marketing Position Statement Presentation Utilize the research from your Learning Teams Target Market and Competitive Advantage Analysis in Week Three.  ..
   
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MKT 498 Week 5 Team Assignment Integrated Marketing Communications (IMC) Plan Paper Refer to the University Material: Integrated Marketing Communications (IMC) Plan and Presentation locate..
   
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MKT 498 Week 5 Team Assignment Syllabus ..